Clorox promotes its range of products, including Toilet Wand, Clinging Bleach Gel, Disinfecting Wipes and more, in a new commercial, highlighting that “Clean is the beginning” and “What comes next is is everything”.

The 30-second spot, dubbed “Clean & Healthy Kitchen”, features the image of a man cleaning the kitchen counter with Clorox Disinfecting Wipes alternated with various persons doing all kind of things on the counter, such as a father handling a big fish, a young girl and her parents making a science experiment, kids dressed in superheroes costumes jumping on and above the counter, a family having milk, a little girl playing with a cat, and a couple making out.

The commercial ends with the range of Clorox products showcased and the onscreen line “Kills 99.9% of germs”.