Clarks promotes its Back in Black collection of school shoes in a new advert.

The 30-second spot featuring kids singing as they illustrate the return to school. The collection includes various models that combine expert craftsmanship, premium leathers and advanced comfort technologies, being, according to the brand, the “best fitting school shoes possible”.

The brand also highlights that its school shoes pass up to 50 punishing wear tests and invites parents to beat the back to school rush and buy online or book an instore fitting appointment at their nearest Clarks store.

The range of girls’ school shoes, which are both stylish and practical, includes T-bar school shoes, slip on styles and brogue school silhouettes, with pricing starting from £36. The range of boys’ leather school shoes and school trainers includes durable slip-ons and lace up school styles, making it easy for them to choose a style to suit them.