Chipotle Mexican Grill has launched a new series of spots, promoting the new queso, without industrial additives like gums and artificial stabilizers.

One of them, titled “See This Coming”, pointing out that the new product was made after the all-company email sent by customers was read carefully.

“You’ve seen Chipotle’s smoky adobo chicken, the fresh tomato salsa, and the hand-mashed guac. But did you see this coming? If you did, you probably work at Chipotle and read the all-company email”, the voiceover says in the 30-second spot.

The commercial ends with the “Queso is Here” onscreen line, followed by the company slogan, “As Real As It Gets”.