Woman in Chico's Commercial

The retail women’s clothing and accessories chain Chico’s has launched a new commercial, aiming to highlight that its clothes are made with you in mind, for you to mix, match and make your own, to inspire your unique style and one-of-a-kind wardrobe.

The 30-second spot features three middle-aged women talking about their personality and their style and how they choose their clothes. “I’m a bold, full of life kinda gal, so I like my clothes like that, too.” – one of them says. “My style says a lot about me.” – another one says. While sporting various outfits, they describe their style and while one of them says it’s “flirty without fussy” and another one “colorful”, they all says it has to be “comfortable”.

Among the showcased products there are the animal bow top, the modern textured jacket in baroque blue, the blue print reversible tank, the cheetah festival ruana, the super pleat tunic, the faux-knit suede pants (available in regular and petite), and others.