Kristen Stewart stars in a new ad campaign for Chanel, promoting the brand’s new eye colour in cream and powder,
Ombre Premiere.

The 26-year-old actress is featured ready for a closeup in a series of three 15-second spots, sporting a short blonde hairstyle and bold makeup looks created with new eyeshadow in smooth cream and powder textures with matte, satin or metallic finishes, and talking about every colour she’s sporting, namely blue, black, and red. “Blue is associated with something quite superior. I feel interested and I feel engaged.” – this is her point of view on blue. Of black she says that “you’re not necessarily introducing a new colour”, “you’re just enhancing what you have”. “Red can kind of enhance any mood. You kind of own your feelings.” – says Stewart about red, adding that she very much associated with red because she feels it and she’s a fire sign.

The Ombre Premiere longwear powder eyeshadow costs $30 and the longwear cream eyeshadow costs $36. The Ombre Premiere limited-edition collection includes also Longwear eyebrow gel ($32), retractable dual tip eye-countouring brush ($42), le crayon yeux in various shades, such as Prune Noir, Deep Purple, Vert Eden ($30), Le Volume de Chanel mascara ($32), sculpting eyebrow pencil ($29), and others.

Kristen Stewart is a Chanel brand amabassador since 2014 and has endorsed several products, one of the most recent being the the Gabrielle handbag.