Carl’s Jr. has launched a new ad, introducing the Jalapeño Double Cheeseburger, which costs $2.49.

The 30-second spot features Carl Hardee Jr., presented as Burger Spokes-Son, by the pool, talking to the camera and
informing viewers that his “daddy”, Carl Senior, wanted him to tell them about his new Jalapeño Double Cheeseburger.

The youngster mentions that, “for only $2.49, it’s got Jalapeños, two meat patties, hella cheese”, adding “the best part”: “if you sell enough of them, your dad will love you”. At this point, the friend lounging not far from him says that “this is probably the saddest thing” he’s heard all week. “Yeah, it was.” – confirms the protagonist.

The spot ends with the voiceover that the Jalapeño Double Cheeseburger is “the best $2.49 burger you’ve ever had”.