Burger King has launched a new commercial to introduce the latest addition to the King line of burgers, the Rodeo King Burger.

“Can you eat the new Rodeo King with one hand?” – the voiceover asks in the 15-second spot, which features several men riding a mechanical bull and trying to eat the Rodeo King with one hand. Obviously, their attempts are unsuccessful and they all end up on the floor. The ad highlights that the new Rodeo King is made with “half pound of beef, bacon, and six onion rings, topped with BBQ sauce”.

The Rodeo King features, according to the fast-food restaurant chain, two savory flame-grilled beef patties totaling more than half lb. of beef, topped with 3 half-strips of thick-cut smoked bacon, crispy onion rings, tangy BBQ sauce, American cheese and creamy mayonnaise, all on a sesame seed bun.