Burger King has launched a new ad, introducing the Crispy Buffalo Chicken Melt, which takes, according to the fast-food chain, their crispy chicken game to a fresh new level.
The new sandwich is made with 100% white meat chicken filet, which is seasoned and breaded, smothered in tangy buffalo sauce with melted mozzarella cheese all on a toasted potato bun.
The 15-second spot highlights that the Crispy Buffalo Chicken Melt contains “crispy and juicy on the inside, crispy on the outside chicken fillet”, buffalo sauce and melted cheese.