Buick has launched a new ad campaign, showcasing the new Buick Encore and some of its most important features.

One of the 15-second spots, titled “Meditation”, features a young woman named Mia, in a sitting yoga pose in her
backyard, teaching Meditation. “Start in a tranquil location”, she says. Immediately after saying this, though, a loud chainsaw interrupts her meditation moment. Luckily, she soon finds the solution: the “blissfully calm interior” of the new Buick Encore. The small luxury SUV, thanks to QuietTuning, enables her to find her inner peace even if, nearby, a man is using a chainsaw.

QuietTuning is the name Buick uses to describe the exclusive engineering process that they use to design a quiet and distraction-free cabin.

The new Buick features also built-in 4G Wi-Fi Hotspot, Buick IntelliLink system with compatible smartphone integration, Active Noise Cancellation technology, and a variety of advanced safety technologies, including Side Blind Zone Alert, Rear Cross Traffic Alert, Lane Departure Warning and others.

The track playing in the background is “It’s Alright” by Matt and Kim.