“Being glam is hard. Being smart is easy.” – this is the idea behind the latest ad released by Budget Car Rental, starring Jessica Simpson.
The 15-second spot, created by LM&O Advertising, features Simpson, who’s not only an actress, but also a designer and entrepreneur, parading along a runway in a glam gold sleeveless sequin gown and stumbling when she gets near the camera.
The car rental company highlights that you can now save up to 35% with Pay Now rates, that offer the lowest Budget car rental rates online with up to 35% off base rates, applicable to times and mileage charges of your car rental.
Jessica Simpson starred in several other commercials for Budget Car Rental, promoting various offers, such as $17 for a weekend day. Scott Deaver, chief marketing officer, said of Jessica Simpson that she “embodies the joyful, exuberant entrepreneurial spirit” of the company’s customers and that she is “a great fit” for the brand, as she’s “a professional busy mom of two who values the time she spends with her family”.