Bud Light continues its friendship-focused campaign by Wieden + Kennedy New York, which debuted the tagline “Famous Among Friends”, with a new ad.
The 30-second spot, titled “Friendship is Bud Light x NBA”, highlights that “Friendship comes all in coming alive,
showing love, finishing strong” by featuring pro basketball players shaking hands and/or hugging with players from opponent teams and expressing freely on court their joy after winning. The clip includes footage picturing Cavaliers’ players, such as Kyrie Irving, Chicago Bulls’ players, such as Dwyane Wade, Washington Wizards’ players, such as John Wall, Boston Celtics’ players, such as Isaiah Thomas, Golden State Warriors’ players, such as Stephen Curry, and others.
The song playing in the background is the 2016 single “Caroline” by American rapper Aminé (Adam Aminé Daniel by his real name), which peaked at number 11 on the US Billboard Hot 100 chart.