BMW 530e iPerformance Commercial

Witness what happens when the electric power of the BMW 530e iPERFORMANCE meets the power of lightning – this is the message conveyed in the latest BMW commercial titled “A Force of Nature”.

The Germany-based company has partnered with a team of Lightning Researchers at the University of Florida to see if together they could tame the power of lightning.

According to BMW, the plug-in hybrid BMW 530e iPerformance has fully harnessed the raw power of electricity to increase both horsepower and acceleration.

The 20-second spot ends with an onscreen line urging viewers to watch the movie at BMWUSA.COM.

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