Witness what happens when the electric power of the BMW 530e iPERFORMANCE meets the power of lightning – this is the message conveyed in the latest BMW commercial titled “A Force of Nature”.
The Germany-based company has partnered with a team of Lightning Researchers at the University of Florida to see if together they could tame the power of lightning.
According to BMW, the plug-in hybrid BMW 530e iPerformance has fully harnessed the raw power of electricity to increase both horsepower and acceleration.
The 20-second spot ends with an onscreen line urging viewers to watch the movie at BMWUSA.COM.