The New York City-based online monthly subscription service Birchbox promotes its services in a 30-second ad, inviting viewers to visit its website, fill out their beauty profile and enjoy the benefits of being registered.
“With Birchbox you receive a treat every month that’s just for you. A curated box, designed to make discovering new beauty products fun. Perfect for your busy life.” – says the voiceover in the 30-second spot, adding that “it’s easy” and urging you to fill out your beauty profile on the brand’s website so that you could be sent a personalized mix of the best in makeup, fragrance, hair and skincare, at only $10/month, with free shipping.
The clip features the moment several women receive their monthly Birchbox and their unboxing experience, aiming
to highlight that “it’s a monthly dose of beauty and fun that’s fit for every lifestyle”.
The voiceover also invites you, at the end of the ad, to sign up today for your free welcome gift, which is a Pixi by Petra MultiBalm in Wild Rose.
At Birchbox you can read over 4 million customer reviews, earn one point for every dollar you spend and use the earned points (10 points = $1) for your next orders.