Autotrader has released a new commercial in honor of National Dog Day, introducing the “New Dog Smell” car air freshener, which gives dog owners the chance to freshen up their cars with a lovable puppy-inspired scent.

“We love cars and we all love dogs no matter how young or old your dog is. It’s never too late to create new memories. Celebrate National Dog Day with Autotrader by taking your best friend on a road trip and giving your car that new dog smell.” – the voiceover says in the 30-second spot, which features dogs holding their head out of the car window during a ride.

Autotrader, the premier online car shopping destination for consumers to find and buy their next car, urges you
to visit the section dedicated to Dog Day on its website to enter for a chance to get a “New Dog Smell” car
air freshener and learn from Autotrader’s experts on great cars for dog lovers, tips on pet safety when driving and much more.