ASDA invites you, in its 2017 holiday campaign, to step inside the Asda Christmas Imaginarium to discover the magic behind everything they have created so that their customers could have the “Best Christmas Ever”.

The spot features a young girl and her grandfather walking into the supermarket’s magical workshop and wathching the ASDA elves working to prepare party food, desserts (including the White Chocolate Smash Igloo), and Christmas dinner (including roast turkey and Wagu beef dripping potatoes). The song playing in the background is the 1977 hit song “Don’t Stop” by the British-American rock band Fleetwood Mac, from their eleventh studio album, “Rumours”.

The British supermarket chain highlights that all the products showcased in the spot are available in selected stores.

The campaign, that debuted on Saturday evening (November 4), in the first break of X Factor on ITV, also includes other four 30-second spots featuring more of ASDA’s products, including a wide variety of toys, Christmas jumpers, George clothing and homeware.