Arby’s promotes its new Triple Thick Brown Sugar Bacon sandwiches in a series of new ads.

“You know that feeling you get any time you smell frying bacon? That taste in your mouth when you hear about
bacon in that sliced triple thick and glazed with brown sugar?” – asks the voiceover in the 30-second spot, titled “The Feeling”, giving also the answer: “That’s called Instinct.” “It tells you when it’s time to get in the car” – adds the voiceover at the end of the ad, concluding with the brand’s tagline, “We’ve got the meats”.

Arby’s range of Triple Thick Brown Sugar Bacon sandwiches includes the Triple Thick Brown Sugar Bacon BLT, the Triple Thick Brown Sugar Bacon Half Pound Club, Triple Thick Brown Sugar Bacon Turkey, and – for a limited time – the Triple Thick Brown Sugar Bacon Roast Beef, which contains, besides Triple Thick Brown Sugar Bacon and roast beef, also mild creamy Dijon sauce, Swiss cheese, tomatoes, and leaf lettuce, all in brioche bun.