Arby’s showcases its new Bourbon BBQ sandwiches in a commercial aiming to highlight that, while it would be hard to imagine something more American than barrel-aged Kentucky bourbon, these new sandwiches are.
The spot, dubbed “American”, features Kentucky bourbon flowing out from a barrel, illustrating the idea that this bourbon is used in the fast-food chain’s new sandwiches, more specifically in the BBQ sauce, and the three limited-time sandwiches, the Bourbon BBQ Brisket, made with brown sugar bacon, Kentucky Bourbon BBQ sauce, smoked brisket, crispy onions, and smoked cheddar cheese, all in a star cut bun, the Bourbon BBQ Steak, made with angus steak, brown sugar bacon, smoked cheddar, and crispy onions, all topped with a Kentucky bourbon barbecue sauce, in a start cut bun, and the Bourbon BBQ Turkey, made with oven-roasted turkey, brown sugar bacon, smoked cheddar, and crispy onions, all topped with Kentucky Bourbon BBQ sauce, which is made with barrel-aged Kentucky bourbon. There is also a sandwich with all three meats, called “Bourbon BBQ Triple Stack”.
The prices range from $5 to $6, depending on the choice of meat.