American Express has launched a new ad, urging viewers to get lifetime free membership of the American Express Membership Rewards Card and earn Membership Rewards Points faster than ever.

“Don’t you wish your every wish could come true? Say, you wish it could rain today. Or you want to wish a loved one a happy anniversary. Maybe you wish to hear that latest pop tune the way it was meant to sound. Go on, make that wish. Because with American Express, your wish is our command.” – the voiceover says in the 30-second animated spot, illustrating the respective wishes through rain drops that turn into a diamond necklace as a gift for a loved one to celebrate an anniversary, through a sound device that provides a pleasant listening experience, and through a smartwatch that ends up on a table, as a gift, as well, alongside other gift boxes and two glasses of wine.

“Extra Special Rewards. Extra Quick.” – the voiceover adds at the end of the commercial.

Through the Membership Rewards Program, most Card Members will earn one point for every dollar charged for an eligible purchase to their Linked Card Account and will be able to use points for rewards that are available at some point (as certain rewards are only available for specific time periods). The points can be used to pay for purchases at checkout with select merchants (including Amazon, Best Buy, Uber, AirBnB, Rite Aid, and more), to redeem for gift cards, to book travel, but they can also be transfered to a participating loyalty program, such as Delta Skymiles, Hilton Honors, British Airways Executive Club, True Blue JetBlue, and others.