American Airlines promises its customers the perfect night’s sleep thanks to the Casper signature products, that are now available for those flying long-haul international or transcontinental First or Business class and Premium Economy.
In order to showcase the effect Casper products have on people, the airline has dropped a 20-second spot featuring Santa. Conveying the message that “Sleep (is) so good even the big guy’s late to work”, the ad, dubbed “Christmas Slumber”, shows Santa sleeping so soundly in an American Airlines class that he doesn’t hear the alarm, set to wake him up on Christmas Eve, when it rings. Near him, Casper’s innovative lumbar pillow can be seen.
Casper full product line includes matress pad, pillow, pajamas, duvet, day blanket, lumbar pillow and slippers.