Ally continues its “Seriously Anything” series of ads, part of its Do It Right brand campaign, with a new one, focusing on investing as a means to help prepare for the future through Ally Invest, the company’s newly launched online brokerage and wealth management product.
The 30-second spot, titled “Future”, aiming to highlight that the digital financial services company will “do anything, seriously anything, to help you invest in the future and the future of the future.”, begins with a man going through various investment products and services provided by Ally. “At Ally, we offer low-cost trades and high-yield savings. But, if that’s not enough, we offer innovative investment tools to prepare you for the future.” – the voiceover says, while on screen the respective man is shown playing golf with an Ally associate. “And if that’s not enough, we’ll help your kid prepare for the future. And if that’s still not enough, we’ll help your kid’s kid prepare for the future.” – the voiceover adds as the man’s son and potential grandson are shown playing golf with Ally associates, but using advanced-technology.
Ally’s range of digital financial services also includes award-winning online banking products, Home loan offerings, and the Ally CashBack Credit Card.