Allstate Insurance has launched a new, omnichannel campaign called #ResolutionsAreMayhem, revealing that, in 2018, Mayhem will focus on safety instead on wrecking havoc.
“I’ve been a lot of things over the years. Your blind spot, your loose satellite dish, the literal deer in the headlights. But it’s a new year and I’m making a resolution. No more mayhem. This year, I’m everything that helps you safe. Like the fuzzy, yellow tennis ball dangling from a string, helping make sure you pull the car in far enough, but not too far.” – Mayhem character, played by actor Dean Winters, says in the 30-second spot, titled “Mayhem Resolutions”.
The campaign also features Winters as a flare road so traffic can safely navigate around a broken-down RV, as a lightning rod to protect a home from a lightning strike, and as a home security system to detect motion.