Allstate promotes the Accident Forgiveness in a 30-second ad, highlighting that customers’ rates won’t go up just because of an accident and that they are protected even if it was their fault.
The spot, based on the idea that “accidents happen, even to the best of drivers”, features a teenage boy entering his parents’ bedroom and giving them some bad news which is not that bad thanks to Allstate’s Accident Forgiveness.
“Mom, dad, Hi! I had a very minor fender bender tonight in an unreasonably narrow fast food drive through lane.” –
reveals the boy, adding that it was a “powerful life lesson”. “And don’t worry, I have everything handled. I already spoke to our Allstate agent and I know that we have accident forgiveness. Which is so smart on your guy’s part!” says the boy, adding with enthusiasm: “Like the fact that the’ll just…forgive you…”.
At this point, his mother breaks news to him, as well: “Four weeks without the car”. “Okay. Yep. Good night!” – answers the boy, happy that he’s not blistered.
The spot ends with the voiceover saying that, “with Accident Forgiveness, your rates won’t go up just because of an accident and adding that “Switching to Allstate is worth it”.