Aldi USA has released a new commercial, aiming to point out that the national average prices charged by Aldi for its exclusive brand are lower.
The 30-second spot, titled “Rice Cakes”, features a guy named Edward participating at Aldi’s Name That Chewn game, where he must guess the snack the host’s assistants are chewing. After listening to the noise made by one of the assistants while chewing, Edward says it’s the Lightly Salted Rice Cakes from Aldi. When the second assistant chews, Edward says it’s the same rice cake as before, from Aldi. Actually, only the first assistant had Lightly Salted Rice Cakes from Aldi, that can be purchased for $1.49. The second assistant took a bite from a Quaker’s Lightly Salted Rice Cake, that costs $2.41 at other supermarkets.
Asked which is the better deal, Edward answers “Rice Cakes from Aldi”, which makes the presenter express his surprise and ask him how did he know. “I can see them.” – Edward says.
“Well, he certainly got Common Cents.” – the presenter adds at the end of the spot, which also features the tagline
“Simply Smarter Shopping.”