AAMI Insurance Commercial - Leopard

AAMI Insurance has launched a new commercial to introduce AAMI Health Insurance, to help you get back on your feet.

The 30-second spot, titled “Like a Leopard”, features two women getting ready to start a three-legged race. While one them believes this “is a little bit of fun”, the other, wearing leopard-print leggings, tells her they are “winners, not losers”, and advises her to run “like a leopard”. Her husband and son, also wearing leopard-print bandannas, cheer them up. Unfortunately for the two ladies, they stumble and fall to the ground, right into a puddle.

The spot ends with the voiceover introducing AAMI Health Insurance, $100 cash back with a combined new hospital & extras policy, and adding the company’s tagline, “That’s not very insurancey”.