Honda showcases the 2018 Accord, described as “the most impressive Honda ever”, in a new commercial, highlighting that “Better is a never-ending quest”.

The 60-second spot, titled “Tower of Success”, features a series of trophies awarded for winning the first place at various championships, for outstanding innovations or other accomplishments, taking life to deliver the following motivational message: “If you think you’ve done your best. Aim high. You can always be faster. Or smarter. Or stronger. Or more perspicacious. Keep dreaming and leaping. And fighting. Keep reaching beyond your best. Because better is a never-ending quest”.

As the spot ends, one of the trophies climbs high to a 2018 Honda Accord Touring 2.0T, which is somewhere among all those first place awards, and the voiceover is introducing the all-new Accord, “the most impressive Honda ever”.
“Our quest for better never ends.” – the voiceover adds.