Sonnet Insurance continues its Young Stars vs. The Legends campaign with a new installment, featuring Zach Hyman, Morgan Rielly and Frédérik Gauthier, who can’t believe the Legends pre-game warm up routine.
The spot features former professional players Mike Vernon, Doug Gilmour and Gilles Tremblay getting a special massage in the locker room, where Hyman, Rielly and Gauthier are warming up on balls, which makes the legends ask themselves if the young stars are getting ready for the circus.
“Hockey has changed and so has insurance. You can now get insured completely online,” the voiceover says at the end of the commercial, adding the tagline “Beauty”.
Previous ads featured Mike Vernon, Doug Gilmour and Gilles Tremblay asking the young stars, after seeing them doing a spinning session in the locker room, if they they are playing hockey or going for a bike ride. Another spot featured the young stars getting ready with “non-GMO, hippy-dippy, dolphin-friendly, kale smoothies” and the “old” stars with spaghetti and meatballs.
Introduced in 2016 by Economical Insurance in Canada, the digital home and auto insurance brand appealed to its target audience using optimism in its advertising campaigns. The launch campaign, aimed at inspiring Canadians to have a glass full approach, was also centered on the idea of optimism. Ads available in both English and French have been released by the company, showcasing its products and services and highlighting how easy and hassle-free people can now buy home and auto insurance.