Samsung has enlisted BTS to star in its new ad campaign for the Galaxy S20 Series.
The campaign includes several 15-second spots featuring the members of the South Korean boy band, each in a separate spot, using the brand’s new flagship device. RM, V, Suga, j-hope, Jimin and Jungkook are featured staying at home and doing different things. Jimim video chats using the Galaxy S20+, Jung Kook takes his time trying to capture the perfect shot, SUGA takes a selfie in between playing songs, RM takes a fun selfie, j-hope plays some music, and Jin plays with his Galaxy S20+ in the dressing room.
The videos end with the words “Captured #withGalaxy S20 series” flashing across the screen.
Serving as soundtrack is the band’s single “Best of Me”.
Another commercial for the Galaxy S20 Series, featuring a woman taking photos at a pool party, aims to highlight that, with the Galaxy S20, you can now spot details that you could otherwise miss, by showcasing features like the 100x Space Zoom, 8K Video Snap, 108MP High Resolution, Bright Night, and 5G speed.
The Samsung Galaxy S20 was unveiled earlier last month at the Samsung event and arrived in stores today, March 6. Fans had the chance to save up to $850 on the all-new Samsung Galaxy S20 lineup with qualified activation and trade-in.