GEICO celebrates its status of Premier Partner of NASCAR Cup Series in a new commercial, featuring a NASCAR fanatic who surprises his wife with the perfect ride for their getaway car.
The 30-second spot, titled “Wedding Getaway,” sees the newly-wed couple waiting for their getaway car. Asked by his wife where is their limo, the groom tells her that they’re not getting a limo. Surprised to hear that, she reminds him that he had promised her a car that was classy and elegant. When the car finally arrives, it turns out it’s a race car with over 700 horsepower. Excited to see it, the bride announces she’s driving.
“You’re fanatical about NASCAR. GEICO’s fanatical about saving you money on car insurance. 15 minutes could save you 15% or more,” the voiceover says at the end of the commercial, adding that GEICO is a proud partner of NASCAR.
GEICO’s sponsorship portfolio includes deals with ACC and Ty Dillon’s No. 13 Germain Racing Chevy on NASCAR’s top circuit, the NHL, and more than 60 MLB, MLS, NBA, NHL and NFL team deals. The company is also replacing the Allstate-owned digital insurance brand Esurance, which was Major League Baseball’s exclusive auto insurance partner since 2015 until 2018.