Candy Crush celebrates its players and their unique stories about where the passion for the game led them in a new campaign, entitled “The Crush Is Real”.
One of the spots, inspired by a fan who said that sometimes she doesn’t even use the bathroom, but stays there and plays Candy Crush, is set in an office and brings to life this story. “The office, the landscape of cubicles. Meetings about meetings. And calendars filled with sameness. Its workers seek ways to escape and sometimes find it in unexpected places,” the voiceover says on the 30-second ad, which features a woman going to the toilet to play Candy Crush.
Players must switch and match Candies to progress to the next level. They also must plan their moves by matching 3 or more candies in a row, using boosters wisely in order to overcome those extra sticky puzzle. There are several ways to play with game modes including Target Score, Clear the Jelly, Collect the Ingredients and Order Mode.
The legendary puzzle game is completely free to play but some optional in-game items will require payment.