AT&T has tapped a host of celebrities, including LeBron James, who is the company’s new brand ambassador, to promote its new voice command technology on AT&T TV.
The spot, dubbed “Famous Mouths,” features only the mouths of these celebrities and their voices as they ask their remote control to play a certain show. James, for instance, is shown asking his remote to “play basketball”. Evan Rachel Wood’s command is to “show me reality” before handing it over to the likes of RuPaul, Elijah Wood (in Lord of the Rings attire), Missy Elliott, LeBron James, Rick Sanchez (Rick & Morty), Tracy Morgan and Cookie Monster. They all have different requests, some of them wanting to play some cartoons, Sesame Street, and more.
As part of the multi-year, multi-faceted collaboration with LeBron James, AT&T states it is committed to developing a learning institute at the LeBron James Family Foundation’s I Promise Village by Graduate Hotels, which serves as transitional housing for the I Promise School’s students and families in immediate need of safe and stable housing.
In a previous ad, featuring footage from a variety of shows, sport events, and more, the tech giant highlighted that you can have all your favorite entertainment together in one place, including live TV & Sports, On-Demand, cloud DVR, and access to HBO, Netflix, Pandora, & more.