Payment provider Zelle continues its “Pay It Safe” campaign with a new installment, that highlights the importance of using Zelle to only send money to people you know and trust.
The spot, dubbed “Payback,” features a woman named Sharon who walks across a seemingly abandoned warehouse and approaches a group of men sitting all together in a room. “It’s payback time,” she says after opening the door with her foot. Holding her smartphone in one hand, she then begins to send money through Zelle to some of those men, saying what the money was for. Thus, she pays back $25 she owed Gavin for lunch, $30 she owed Daniel for dog sitting, and $65 she owed Jason. When another man shows up, asking is she got anything for him, Sharon answers that when she pays people with Zelle it’s like putting money directly in their pockets. “And I don’t know you or your pockets,” she adds looking straight into his eyes. She then turns around and leaves, saying she’s late for Pilates.
“Only use Zelle to pay those you know and trust,” the voiceover says at the end of the commercial, which also directs viewers to the “Pay It Safe” section on the Zelle website.
The Everyday Better campaign from Zelle highlights everyday Person-to-Person (P2P) use cases and situations that appeal to a variety of people, tapping into moments everyone can relate to, such as rent, birthdays, graduation, brunch, and family reunions.
The Zelle Network enables consumers and businesses to send fast digital payments to people they know and trust with a bank account in the U.S. If the recipient is already enrolled with Zelle, funds will be available directly in bank accounts generally within minutes. Therefore, it is important for those who send money to make sure they’ve used the correct email address or U.S. mobile number.
According to Early Warning Services, LLC, the network operator behind Zelle, during Q1 2019 $39b was sent through the Zelle Network on 147m transactions. At the current date, customers of more than 5,391 financial institutions are using the Zelle Network, whether it’s through their financial institution’s mobile banking app, or by registering their debit cards in the Zelle mobile app.