Subway UK continues its “Make It What You Want” campaign with a new installment, that announces the chain’s 21 new and improved ingredients.
“We believe you should make your Sub wrap or salad exactly how you want,” the voiceover says at the beginning of the 30-second ad, which features a variety of fresh vegetables for salads, meats, and sauces. As the voiceover talks about the addition to the chain’s menu of 21 new and improved ingredients so you can customise your meal, a bunch of masked men arrive by car on set, where it turns out the advert was being filmed, and – declaring that they (Subway) can’t give people so much choice – try to stop the crew from shooting the ad. While some of them are pushing aside the vegetables and other menu items placed on a table, others are trying to turn off the camera.
The advert ends with the onscreen line “Our new & improved menu. Loved by (almost) everyone”.
Among the new ingredients are Chopped SunBlush Tomatoes, Diced Beetroot, Crispy Onions, Spinach, Maple Cured Streaky Bacon and free range Poached Eggs. The sandwich chain is also proud to introduce Gluten Free Bread, Chilli & Paprika Bread, a freshly baked white loaf infused with chilli and paprika, two new salads – Tuna Niçoise Salad, topped with the free range Poached Egg, and Thai Chicken Salad, and two new Signature Loaded Wraps – the Vegan Signature Loaded Wrap and BBQ Chicken and Bacon Signature Loaded Wrap.