Spectrum has released a new ad, highlighting that with Spectrum Mobile you don’t need four people to get the best price.
The 30-second spot features Gary, the ventriloquist’s puppet, going to a Spectrum store accompanied by the Demon, the Mummy and Mr. Werewolf, who’s carrying him in a baby carrier. Before entering the store, Gary tells his fellows that he needs a phone and that they all need to sign up and then asks the sales representative to give him the best price because he brought over four guys. The latter informs Gary that at Spectrum Mobile it doesn’t matter how many lines you get because unlimited is always $45/line. Delighted to hear the news, the Mummy is willing to know though if they still can get frozen yogurt.
“With Spectrum Mobile you don’t need four people to get the best price,” the voiceover says at the end of the commercial, adding the tagline “Other mobile carriers bad. Spectrum Mobile good”.
Developed by creative agency Something Different and launched in April 2017, the “Monsters” campaign also features a mad scientist, Mrs. Werewolf, and a Vampire family. Other spots tackle, instead, issues like deceptive pricing, service disruptions, lack of channels and features. So far, things like automatic service charges, complicated Video on Demand, slow internet, and others have been described as evil, and DIRECTV has been targeted by Spectrum, being presented as “Bad” while Spectrum as “Good”.
Launched earlier this year by Charter, Spectrum Mobile offers unlimited or by the gigabyte data plans on “the nation’s largest, most reliable LTE network,” plus a nationwide network of WiFi hotspots, allowing customers to pick the monthly LTE data option that’s right for them: By the Gig, which costs $14/GB and lets customers pay for the GB of shared data they use each month, and Unlimited, which costs $45/line and has no monthly data usage limits (but reduced speeds after 20GB). Spectrum Mobile is available to Spectrum Internet customers.