Serta is introducing the iComfort by Serta, featuring carbon fiber cooling technology, in a hilarious new commercial.
The spot, dubbed “An iComfort Story about Cooler Sleep,” follows a young woman and her sheep as they struggle to resist a heat wave that hit the city. Seeing her furry friend baking, she decides to take her to a pet grooming salon. However, there, the sheep has a panick attack and escapes when she hears the hair clippers turned on. The woman runs after the sheep, which finds shelter in a Serta store, on an iComfort mattress, which provides the comfort and cooling they both need.
At the end of the commercial, the voiceover declares that “it’s the coolest iComfort ever”.
The iComfort Sleep System by Serta is made with the brand’s revolutionary Cool Action Dual Effects Gel Memory Foam – the world’s first dual-action gel memory foam infused with the support and cooling touch of Serta’s MicroSupport gel and the first dual-action gel memory foam infused with both Serta’s original MicroSupport gel and MicroCool+ gel.