REESE’S Puffs are advertised in a series of new hilarious spots, featuring teenagers who reveal that what they really want is REESE’s Puffs Cereal.
One of the ads opens with a teenage boy in a DMV office, telling an employee he wants to apply for a driving license. “What do you really want?” the lady asks him in a really serious voice. The kid, a little bit surprised by the question, answers, using a quite ironical tone, that he wants to be able to legally drive a car. “What do you really really want?” the lady asks again, making the teenager admit he wants his independence. The series of questions continues: “What do you really really really want?” she asks again, looking straight into his eyes. “To show my parents that I can solve my own problems, that I don’t want their help. Truth is they need me more than I need them,” the teenager replies almost shouting. “What do you really really really really want?” the lady at the counter asks again, which leads to the boy revealing he wants Reese’s Puffs. At this point, she gives him a bowl of Reese’s Puffs and then calls for the next person in line.
The commercial ends with the voiceover saying the tagline “REESE’s Puffs. It’s what you really really really really want”.