Progressive continues its “Parentamorphosis” campaign with a new installment, featuring a young couple who changed after purchasing a house.
The 30-second ad features a couple talking about Julia and Mike, a couple whom they used to love going out with, but that changed since they bought their new house. “It’s like eating dinner with your parents,” the couple declare after having dinner with Julia and Mike in a restaurant. One of the scenes features Julia asking the waitress, who says she’s in art school, if she thought about how she’s going to make money.
Toward the end of the video, Julia and Mike’s friends admit they’re learning some new things, such as the fact that if they bundle their home and auto with Progressive they could also save a bunch, like Mike did.
“Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us,” the voiceover says at the end of the commercial.
Created by Arnold Worldwide in 2016, the “Parentamorphosis” campaign, which became Progressive’s most successful effort without spokeswoman Flo, includes several spots directed by Roman Coppola, featuring homebuyers that assume the most annoying traits of their parents. One of the commercials featured several men and women talking in a “Dad” Support Group about their transformation frustrations. Another spot featured a married couple sharing their story about how the husband, Matt, changed when they became homeowners. If, when they were dating, they used to get excited about things like concert tickets or a new snowboard, all that changed when they bought a house. “Matt started turning into his dad,” says the woman. Another ad featured a group of friends on a road trip, where they realize that one of them, named Keith, who “used to be great to roadtrip with,” has changed dramatically since he bought his house.