Peloton has released a new ad to celebrate its status as “The Best Cardio Machine On The Planet” (as it was named by Men’s Health). This time, the brand highlights that one of the many parts that make Peloton “the best” in this field is represented by the “playlists designed to take you farther”.
The spot features a young boy who’s trying to do his homework but is distracted by his father, who’s singing out loud along to the Fugees’ hit single “Ready or Not” while he’s attending a Peloton class. The kid, accompanied by his dog, goes to see his dad working out and close the door, so that he couldn’t hear his singing anymore.
This is not the first commercial that focuses on what makes Peloton “The Best Cardio Machine On The Planet”. A previous spot highlighted that another thing that puts Peloton on top is the fact that it offers one subscription for the whole family.
At the brand’s website, you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.
The in-studio classes start at $20 for new members. For those who are not a Tread or Bike owner, the classes are available on Peloton Digital for $19.49 per month.