Heinz UK continues its “Heinz Makes It Better” campaign with a new installment, showing another small way that can help make life a little bit better.
The spot features a red-haired young man named William who’s attending a canoe competition and is daydreaming, while the boat races under the final bridge, about the warm, creamy, tasty Heinz tomato soup, which – the voiceover says – has no artificial colors or preservatives.
“Heinz Tomato Soup, Makes It Better,” the voiceover adds at the end of the advert.
A previous advert in the brand’s “Heinz Makes It Better” campaign featured a young woman on a bus who, seeing the hairdo of the passenger in front of her, starts dreaming about French fries dipped in Heinz [Seriously] Good Mayonnaise.
Besides the famous ketchup and sauces, Heinz also produces vinegar, ranked #1 branded vinegar in the US, ready-to-serve soups, including Italian Minestrone, Creamy Pumpkin, Capsicum Tomato & Herb, Sweetcorn, Tomato & Parsley, and more, with no preservatives, no artificial coloring, no artificial flavoring, and no GM ingredients, spaghetti, baked beans, canned tuna, and pickles.
Earlier this year, the brand teamed up with award-winning musician Ed Sheeran for an advert touting the Heinz Tomato Ketchup. The artist is shown in a posh restaurant, grabbing a bottle of ketchup from his backpack and using it on the fancy dish, leaving witnesses in complete astonishment. As part of the campaign, Heinz also released a limited-edition, Ed-inspired bottle of regular Heinz Ketchup, which went on sale on a special website for $5 plus shipping.