Hardee’s advertises its Angus Thickburger Melts in a new commercial starring Hardee’s Manager Ron, from Lynchburg, VA.

The 15-second spot features Ron in a Hardee’s restaurant saying that, at Hardee’s, they make their juicy thick burgers the right way, “with 100% Black Angus beef and fire.” “We even figured out a way to weed out our less dedicated employees,” reveals Ron, while on screen a young employee is seen trying to heat the burgers in a microwave oven but being caught by Ron, whose head is in the microwave.

The new Angus Thickburger Melts, priced at $3 each, are made with charbroiled 100% Black Angus beef patty, crispy bacon, creamy cheddar cheese sauce or charbroiled 100% Black Angus beef patty, mushroom sauce and Swiss cheese, both served on a toasted seeded bun.

This is not the first time Ron stars in a commercial for Applebee’s. He also appears in a previous ad, that focuses on the fact that the chain’s Buttermilk Biscuits are made from scratch.