Credit Karma continues its “Here’s to Progress” series with a new installment, featuring Shawn Stockly, who wins a Regional Chess Tournament thanks to Credit Karma.
The 30-second spot opens with the voiceover informing that, on a Tuesday, in June, will feel the thrill of victory, mentioning that, “first, a few things must happen”. He then lists those things, while the video takes viewers on a journey back in time. Thus, it is found out that, after a rough year of holiday spending, Shawn had to use Credit Karma to refinance his debt and be able, thus, to cut back on his working hours and reacquaint himself with the ancient game of kings. This way, he managed to rise from novice to expert to master, “and all thanks to Credit Karma,” the voiceover also says, adding the tagline “here’s to progress”.
Other previous “Here’s to Progress” films told the story of a couple who went through some phases, as well, before getting to watch their son taking his first steps on the living room floor of their dream home, a man named Henry Harmon, who made quite the entrance at his 20th high school reunion, and Brenda Bowen and a 70-year-old man, who received a standing ovation after a karaoke performance on a Friday evening, in Vietnam.
Credit Karma has been offering a monthly credit score through its free online credit report and credit monitoring service since 2007, when it was founded. The score provided by Credit Karma is VantageScore 3.0, which was developed by the three credit bureaus – Equifax, Experian, and TransUnion – as an alternative to the FICO scoring model. The company also helps consumers track, maintain and improve credit health with free tools and information, provides recommendations for credit card and a variety of loans, and free federal and state income tax preparation, a recent feature introduced for the Tax Year 2016 filing period in 2017.