Xfinity has created, in collaboration with agency Goodby Silverstein & Partners, a fake innovation lab called “Minivations”, that satirizes tech companies by creating absurd TV tech products.
The Minivations series, which won a 2017 OMMA Creativity Award, includes several spots showcasing items like the Popcorn Blanket (for the National Popcorn Day, the Crunchless Chips (for the National Potato Chip Day), the Rubber Ducky Dock (for the National the Rubber Ducky Dock Day), and others.
The Popcorn Blanket is presented, in a 20-second ad, as “beautiful kernels popped to circular perfection and woven with the smoothest of butter.” “You won’t believe it until you eat it,” the voiceover says, while on screen a woman is seen watching a movie on the coach, curled up with a popcorn blanket which she slowly eats.
“Xfinity Minivations. Tiny tech to better your binge.” the voiceover adds at the end of the commercial.