Volvo Presidents' Day Commercial

Volvo USA promotes its Presidents’ Day Sale Event with a new commercial, highlighting that potential customers will find limited-time offers on models like the XC90 and the 2018 XC60.

“One of the things we admire most about the United States is anyone can be president with enough heart and determination. No matter their race, class, or gender,” the voiceover says at the beginning of the 30-second spot, which features people of various ages, races and backgrounds at work. “At Volvo, we’re always looking towards the future and are inspired by American’s drive to give everyone the opportunity to prosper. This Presidents’ Day we’re celebrating the potential of all Americans with limited-time offers on models like the 2018 XC60 and XC90,” the voiceover also says, while on screen the 2018 XC60, winner of the 2018 North American Utility Vehicle of the Year Award, is shown.

The spot ends with the voiceover adding that, “Whether you’re a past, present, or future president, tomorrow is driven by you,” and with onscreen lines informing that you can get 2.9% APR financing on the 2018 XC60.

The event, taking place between March 1st, 2018 and April 2, 2018, also gives customers the chance to get $3,750 in allowances on the 2018 S90, up to $2,500 in allowance for the XC90, sup to $1,500 in allowances for the V60, up to $750 in allowances for the V90 Cross Country, up to $2,000 in allowances for the S60.