Subway showcases, in its latest ad, the all-new Subway Signature Wraps, which are “loaded with meat” and “packed with flavor” and deliver “crave-worthy sandwiches that are filling and delicious”, according to the chain.
The 30-second spot, dubbed “Tiny”, opens with a hamster eating a tiny wrap served on a token. “Tiny wraps are for tiny things. We don’t do tiny. This is how you wrap.” onscreen lines read before the new Subway Signature Wraps, the Chipotle Southwest Steak & Cheese, Savory Rotisserie-Style Chicken Caesar, Turkey, and Bacon & Guacamole, featuring “double meat” and “double flavor”, are shown.
The commercial ends with the sandwich chain’s tagline, “Make It What You Want”.
The Chipotle Southwest Steak & Cheese Wrap is made with shaved steak, Monterey cheddar, guacamole, tomatoes, lettuce, onions, peppers, jalapenos, and Chipotle Southwest sauce, all in a Tomato Basil Wrap. The Turkey, and Bacon & Guacamole comes on a Tomato Basil Wrap, as well, with turkey breast, bacon, Provolone cheese, guacamole, lettuce, tomatoes, onions, and ranch. The Savory Rotisserie-Style Chicken Caesar is made with Rotisserie-Style chicken, Monterey cheddar, lettuce, tomatoes, Parmesan cheese, and Caesar sauce, all wrapped in a Spinach Wrap.
Subway has also announced that, starting March 21, two Signature Wrap Platters will be available on its catering menu: Classic Signature Wrap Platter, described as a “twist on American classics”, featuring one Cold Cut Combo, two Black Forest Ham, two Turkey Breast, one Tuna and two Italian B.M.T. on new Tomato Basil and Spinach Wraps, and Savory Signature Wrap Platter, described as “a spread of indulgent flavors”, featuring two Subway Club, one Roast Beef, one Spicy Italian, two Italian B.M.T. and two Tuna on Tomato Basil and Spinach Wraps.