SONIC Drive-In promotes, in a new ad, its limited-time Carhop Classic deal, allowing guests to get a juicy Quarter Pound Double Cheeseburger or Classic Slinger with a medium order of Golden Crispy Tots, all for just $2.99.
The 15-second spot features the chain’s longtime spokesmen, NYC-based former “The Colbert Report” writer Peter Grosz (driver’s seat) and Chicago-based improv comedian T.J. Jagodowski (passenger’s seat), having a conversation in their car, while noshing on fast food.
“A quarter pound double cheeseburger and tots for $2.99,” Jagodowski says. “Makes me kind of want to do a double-take,” answers his fellow, leading to a game of listing things, which includes “double the cheese”, “double the meat”, and “double the tots”. When Jagodowski mentions the last one, Grosz replies “Ohh, that was loud.” Surprised, Jagodowski asks Grosz if he could hear that and, receiving a confirmation, adds “that’s not good that you could hear it”.
The commercial ends with the voiceover urging viewers to try Quarter Pound Double Cheeseburger or Slinger with Tots for just $2.99, while they last.
The Carhop Classic meal deal was first introduced by SONIC in September 2017, offering a SONIC Cheeseburger and Onion Rings instead of Crispy Tots for the same price ($2.99). SONIC’s Cheeseburger, available on the chain’s menu since 1953, is made with “a 100% pure beef quarter-pound patty, fresh tomatoes, chopped onions and crinkle cut pickles all stacked on a toasted bakery-quality bun.” The Classic Slinger features a bakery quality brioche slider roll, lettuce, tomato, crinkle cut dill pickles, mayo, melted cheese on a burger patty made of three simple ingredients: 100% pure beef blended with savory mushrooms and bold seasoning.