The Campaign for a Smarter Britain, the national campaign running in the UK to inform people about the new smart meter rollout, continues with a new advert, starring English chef, television presenter, and entertainer Ainsley Harriott.

The 20-second spot features Harriott looking for a body double and ignoring the man who looks just like him. “Forget it, no,” he says when his identical body double appears in front of him. When a younger and thinner man shows up, Harriott greets him and asks him to repeat this after him: “Smart meters could help save you energy. Yeah, boy”. The body double candidate only repeats “Yeah, boy,” but this doesn’t stop Harriott from concluding that he found his man.

At the end of the spot, an onscreen line urges viewers to request a smart meter from their energy supplier at no extra cost.

Smart meters are the new generation of gas and electricity meters coming with an in-home display screen that shows you exactly how much energy you’re using in pounds and pence, in near real time, how much energy was used in the last hour, week, and month (and what it cost), whether your electricity use is high, medium or low and will give updates in almost real time for electricity and every half hour for gas. Installed by energy suppliers in every household in England, Scotland, and Wales, they will bring an end to estimated bills, since they show a digital meter reading and automatically send the reading to your energy supplier at least once a month. Everyone will be offered the opportunity to upgrade to a smart meter by their energy supplier. Smart meters will be provided and fitted by your energy supplier, along with a handheld in-home display, at no extra cost.