Gap has released a new commercial, showcasing the Gap | Sarah Jessica Parker collection, which is a limited-edition assortment of girls and boys apparel and accessories.
Inspired by Parker’s childhood memories, the collection celebrates “love, luck and magic” by playing with ginghams, stripes, florals and eyelet in classic Gap silhouettes. The spot features the Sex and the City star alongside several kids saying at the end “rabbit, rabbit”, which was a tradition in her family to say on the first of every month for good luck.
Available in toddler and kids sizing, the collection includes gingham dresses and separates with eyelet hems, a navy and white stripe flutter sleeve dress with pink roses, a signature rabbit embroidered light blue bomber jacket and a rabbit inspired basket weave mini handbag for girls, graphic tees and gingham shirting with khakis for boys, and “Ebbit the backpack,” an egg-inspired character and playful companion perfect for school, travel or towing along for a spring picnic. The pieces, with prices ranging from $16.95 up to $78, also feature sewn-in tags to detail each wearer throughout the years.
The collection will be available starting March 1st through the brand’s website and GapKids stores in select countries including United States, Canada, France, United Kingdom, Italy, Greater China, Hong Kong and Japan.
Parker said about creating this collection with Gap that it was been “such a treat as a mother, as one of eight children, and as a reconnection with the brand,” and added that she hopes “the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them”.