Dunkin’ Donuts has launched its newly redesigned mobile app, highlighting – in a recent ad – that the app “just got even better”, with a “lighter design, easier navigation and updates the brand’s consumers have been asking for”.
The commercial introducing the new app informs that, from now on, it will be easier to earn, order and get on your way. Improved navigation, so you can keep earning with DD Perks, the possibility to pay fast and earn rewards, as well as the chance to order your favorite menu items and reload are also mentioned. Dunkin’ Donut also invites people to stare away at its new “look & drool-worthy images” and showcases some of the varietes you could indulge with, like the Breakfast of Champions.
“Experience an easier way to Dunkin'” an onscreen line reads at the end of the spot.