DS Automobiles UK showcases the DS 7 Crossback, described as “an SUV like no other,” in a new advert.
“Light. This is what Paris is made of. The light of avant-garde, the light of audacity. Can you imagine Paris without it?” the voiceover asks on the 30-second spot, which shows Paris with night lights on and off. A young man driving a DS 7 comes to bring light again in the capital city of France before the voiceover adds the tagline “Audacity Drives To Excellence”.
Muscular, charismatic and attractive, DS 7 Crossback is the first DS car to be designed as an independent DS model since 1955. It comes in four trim levels: Elegance (from £ 28,050.00 OTR), which features 18 inch BUENOS AIRES Black Onyx diamond-cut alloy wheels, 8 inch touchscreen, Comfort Seats pack, Mirror Screen, rear parking sensors, Driver Attention Warning, Cruise control with speed limiter, Active Safety Brake, Performance (from £ 31,435.00 OTR), Prestige (from £ 34,435.00 OTR), and Ultra Prestige (from £ 43,185.00 OTR).