Luxury hotel operator Dorchester Collection highlights, in a new ad created by agency McCann Enterprise, that “There’s no formula for perfection, but there are places where it happens every day…”.
“Our hotels have an air of romance. You can’t help but be swept away with the glamour and the beauty of the surroundings. They’re a place to indulge and savour the wonderful views. And the rooms and suites are the perfect backdrops to capture a special occasion, to share your experience and cherish the moment forever more. It’s an experience that will stay with you forever. The perfect moment to cherish,” Louise Prevost, Director of Guest Relations, who serves as a narrator, says on the 30-second spot, which is the first story, themed around Romance, in a new global campaign launched by the luxury hotel operator, which will bring to life “perfect” moments themed around Relaxation, Reunion, Sanctuary, Dining and Occasions, as well. In this ad, viewers are given a glimpse into the love story of a young couple celebrating their love in a hotel from Paris, with view on the Eiffel Tower.
The advert ends with the tagline “Perfect just happens at Dorchester Collection”.
The luxury five-star hotels owned and managed by Dorchester Collection are The Dorchester, 45 Park Lane, and Coworth Park in the UK, The Beverly Hills Hotel and Hotel Bel-Air in the US, Hotel Meurice and the Plaza Athénée in France, Hotel Principe di Savoia and Hotel Eden in Italy.