Credit Karma has launched a new series of ads aimed at highlighting that, “when it’s time to move, Credit Karma can help you build your credit”.
One of the spots features a young man talking about his “monumentally bad” roommate, who works as a human statue on the street, outside of their apartment, and keeps acting like a statue in various moments throughout the day. When he is told that rent is due, for instance, he points at his empty pockets, and when he’s about to be asked if he poured all the milk in his cereals, he freezes to avoid conversation. “He’s a nice guy, it’s just there’s no work life balance with him,” the protagonist says before revealing that he signed up for Credit Karma to help him build his credit and be able to finally move out.
The commercial ends with the voiceover urging you to “Keep moving forward”.
The credit score is the piece of information that determines if your application for a new credit card or loan is approved or denied. Credit Karma has been offerring a monthly credit score through its free online credit report and credit monitoring service since 2007. The score provided by Credit Karma is VantageScore 3.0, which was developed by the three credit bureaus – Equifax, Experian, and TransUnion – as an alternative to the FICO scoring model. The multinational personal finance company, founded in 2006, also helps consumers track, maintain and improve credit health with free tools and information, provides recommendations for credit card and a variety of loans, and free federal and state income tax preparation, a recent feature introduced for the Tax Year 2016 filing period in 2017.